Marketing
An ABE qualification will help you to find the job or gain the promotion you want, as it proves to employers that you understand the principles of business. ABE qualifications are accepted worldwide by employers in a wide range of occupations as many senior managers themselves hold ABE qualifications.
Research proves that holders of professional qualifications earn more during their career through being more skilled and thus more marketable as a result.
- University progression
ABE qualifications give you entry to the second and final years of Bachelors degree programmes at universities around the world. With relevant work experience you can fast track to an MBA.
- Making degrees affordable
ABE is a low-cost route to a university degree and could save you thousands of pounds.
- Saving you time
Take the quicker route to a degree with ABE.
- A professional qualification
ABE qualifications give you the skills to make a real difference in the workplace, from finance and accounting to marketing and management.
- Global recognition
ABE qualifications are recognised by colleges, universities, employers and ministries around the world.
- Flexibility
Study part-time or full-time.
Progression
The ABE qualification is recognised by employers all over the world. You have a number of choices:
- Apply for employment in a managerial position.
- Apply to enter the second year of a business-related undergraduate programme at a UK university.
- Less directly to ABE Graduate Diploma and then onto the ABP Postgraduate Diploma which is a fast track to a Masters degree / MBA.
- Less than half price compared to a university course.
- Direct entry to MBA course (with or without work experience, depending on university policy).
- Keeps initial costs down, by spreading them out over several years.
- Allows exemption from professional bodies, including ACCA, CIMA and BCS
- Pathway to a degree
- Direct Entry to the second year of a degree.
- Choose from a range of Universities worldwide.
These management qualifications are accredited by the QCA, the UK qualifications regulatory authority.
Edgware Academy will give personal counselling to each student on their best option.
Accreditation Body
Association of Business Executives
Entry Requirements
The student must be over 18 years of age and have attained one of the following qualifications:
- two GCE A levels together with four GCSEs at grade C or above, including English and Mathematics
- such overseas qualifications which follow the University of London guidelines maybe accepted by the registrar as being equivalent to the above
- at least 2 years in appropriate employment – a signed reference letter from the employer(s) must accompany the application
- All Tier 4 students must meet UKBA English Language Requirements prior to their enrolment on the course of their choice
- To learn about possible entry routes please follow the link - ABE entry routes
Start Date
03/01/2012
19/03/2012
11/06/2012
10/09/2012
Marketing Management
Marketing is an important function that brings companies and clients closer to each other. The programme introduces students to the crucial role that marketing plays in business development. Holders of ABE Marketing Management qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace.
Diploma (QCF Level 4) – 4 Compulsory units for level completion.
- Introduction to Business
The learner will understand the objectives and the structure of a business, what resources they need and to whom they are accountable, how the external environment creates opportunities for a business, the marketing process including marketing strategy, marketing planning and market research, the main accounting concepts and sources of finance for a business.
- Introduction to Marketing
The learner will understand the relationship between marketing and business, the Marketing Mix, the main elements of Marketing Communications; will know how to communicate personally in a sales and marketing context.
- Introduction to Quantitative Methods
The learner will understand the rules of numeracy, be able to make and apply calculations relevant to business, be able to use algebraic methods to solve business problems, be able to construct and use graphs, charts and diagrams in a business context, be able to apply statistical methods to provide business and management information, and be able to apply the laws of probability to find solutions to business problems.
- Introduction to Business Communication
The learner will understand and know how to apply the principles which govern the transmission of information in business situations, be able to compose all common types of written communication in a clear, complete and correct way, the principles of communicating orally in an effective way, the role of computers and other modern communication technologies in business communication.
Higher Diploma (QCF Level 5) – 6 Compulsory and 2 Optional units for level completion.
- Marketing Policy, Planning and Communication
The learner will understand the creative nature of marketing and know how to evaluate the role and value of marketing in a variety of business contexts, the role of information and research in marketing decision-making and the influence technology has had on these activities in recent years.
- The Business Environment
The learner will understand the significance of the environment on business activity, the structure and organisation of business, the impact of the macro-economic environment and the influence of the global economy on business.
- Organisational Behaviour
The learner will understand the importance of organisational behaviour in successfully managing a dynamic environment, the individual’s contribution to organisational behaviour and performance by recognising the importance of personality, perception, attitudes and learning, the motivation, the various content and process theories and their implications for management, and job re-design approaches to improve motivation, the nature, skills, significance and effectiveness of groups in organisations.
- Managing the Customer Relationship
The learner will understand the contribution Customer Service makes to achieving organisational objectives and know how to improve customer service performance in an organisation.
- Principles of Marketing
The learner will understand marketing’s importance for business managers in a competitive context, marketing orientation and how it is developed in organisations, the purpose and role of the marketing function in organisations, market segmentation, targeting and product positioning and their implications for marketing practice.
- Marketing Information Systems
The learner will understand the nature, role and strategic value of marketing information in all types of business operations; will know how to identify and obtain the informational requirements for marketing management, planning and control; will understand the marketing analytical system of a marketing information system, the applications of marketing information systems in a wide range of organisational functions, international/multinational/global marketing information systems.
2 Optional units from:
- Principles of Business Law
The learner will understand the main sources and types of law, the different types of business organisation, the essential elements of a contract, the law on discharge and breach of a contract; know and understand the legal rules in relation to agency.
- Quantitative Methods for Business and Management
The learner will understand different types of numerical data and different data collection processes, and be able to present data effectively for users in business and management. Understand how statistics and mathematics can be applied in the solution of economic and business problems.
- Sales Management
The learner will understand the role of the sales manager and the qualities and skills required, how to define and set objectives and measure performance, the importance of training and coaching for both the team and individuals, motivation and team building, sales initiatives, campaigns and incentive schemes, the key techniques of negotiation.
- Economics for Business
The learner will understand the nature of economic resources and that their finite supply creates the need for business organisations to make choices, the economic theory of costs, the distinction between short-run and long-run costs, economies and diseconomies of scale, and their application to business, the role and importance of the banking and finance sector to the successful operation of a business.
Graduate Diploma (QCF Level 6) - 4 Compulsory and 1 Optional units for level completion.
- International Marketing
The learner will understand the complexities and challenges in international and global marketing, and be able to evaluate their potential and risks; will know how to prepare and implement international marketing strategies and plans, the organisation and management of international marketing operations, the financial aspects of international marketing, how to develop international sales and marketing communications strategies.
- Contemporary Issues in Marketing
The learner will understand the developing role of marketing in a modern organisation, the potential impact upon marketing practice of the Internet and related technological developments, changes in consumerism, environmentalism and the ‘green’ movement, nature and importance of globalisation and the process of global marketing, developments in social, service and not-for-profit marketing, the main criticisms of modern marketing practice.
- Integrated Marketing Communications
The learner will understand the nature of the communications process and the concept of integrated marketing communications; will know how to manage efficient procurement of marketing services and how the external suppliers can achieve successful relationships with clients; be able to plan, implement and evaluate an advertising campaign, will understand how to manage and provide effective sales promotions services.
- Strategic Marketing Management
The learner will understand the broad concepts and processes of strategic development and marketing planning, the importance of strategic marketing analysis and research and how today’s global, dynamic, and highly competitive business environment influences the process of strategic development and marketing planning.
1 Optional unit from:
- Corporate Strategy and Planning
The learner will know how to critically assess the nature, scope and need for corporate strategic planning; be able to critically evaluate the tools and techniques of analysis for corporate strategic planning decisions, to identify and critically assess strategic options and decisions and decide between them, to critically assess the issues in and approaches to implementing strategies, and measuring and controlling corporate strategic performance.
- Project Management
The learner will be able to initiate the preliminary stages of a project, to analyse the project work content and associated risks, in order to obtain estimates and tender, to create a detailed project plan; will understand how the progress of a project can be monitored and controlled.
Assessment Requirements
3 hour written exam per subject. Exams take place in June and December. Tutor Support
Study Time
Hours per week: 15+ hours
Assignments: Each module 6 hours
Background Reading: 2 hour average per week
Study Fees
Please refer to: click here
